Case Study: NOIR HAIR STUDIO

Contemporary Barber & Hair Studio
Scope: Naming · Logo Design · Brand Identity

Overview

Noir Hair Studio is an elevated salon concept blending modern edge with refined sophistication. The name Noir (“black” in French) evokes elegance, confidence, and a timeless sense of style.

Challenge

Develop an identity that:

  • Feels upscale and fashion-forward

  • Communicates creativity and professionalism

  • Works seamlessly across print, signage, and digital platforms

Solution

We crafted a custom wordmark combining fluid script with precise geometry. The tall, expressive N and sweeping R create a dynamic silhouette, while the small accent mark on the i subtly references scissors or a styling tool.

A minimal sans-serif subline — Hair Studio — grounds the composition and reinforces clarity. The stark black-and-white palette underscores the brand’s modern aesthetic and versatility.

Outcome

The final identity is sophisticated yet approachable, standing out in a crowded beauty market. From exterior signage to appointment cards and social content, Noir Hair Studio’s branding feels fresh, memorable, and instantly recognizable.

Black and white illustration of a T-Rex dinosaur with the text 'RAWR' around it
Stylized handwritten text 'Noir' on a dark gray background.